Sofia - the analytics tool that
does the analyzing for you.
Sofia captures everything customers do on your site - then turns
those clicks, swipes & conversions into answers you can act on
It's like hiring a data analyst in-house,only Sofia works 24/7 and doesn't need a desk
Sofia tells you the story
behind the data.
Get automatic, proactive insights you can use to increase conversions,
understand your visitors and improve your marketing campaigns.
Boost Sales, slash costs and know where your best customers are coming from.
Sofia tells you who’s converting, where they came from, what they bought - and the differentiating factors between those who buy and those who leave.
You’ll know exactly where to invest your marketing budget to get the best returns.
Just a few things
Sofia will show you...
- Which traffic sources bring in my best-converting customers?
Allocate your budget to campaigns with the highest probability of conversion and stop wasting money on marketing that doesn’t work.
- What’s the average cost per conversion/revenue per channel?
Know where your cheapest and most expensive sales are coming from so you can optimize your spend.
- Which products should I be cross-selling?
Identify products commonly viewed and purchased by the same users - then cross-sell, bundle offers and improve your revenue per conversion.
- What’s the Lifetime Value of my average customer?
Connect Sofia with your eCommerce or CRM platforms to see who your most profitable customers are over the long-term.
Understand customer behavior and know how to improve engagement.
Are your visitors reading, clicking, swiping and tapping - or bouncing out the door?
You’ll know how your customers are behaving and be able to make changes to improve engagement.
- Which visitors I should be targeting?
Sofia identifies who your most engaged visitors are and where they came from so you can narrow your targeting.
- Is the engagement I’m getting worth the cost of acquisition?
Understand how every channel compares to your average user and optimize your spend to get the most engaged users with the lowest spend.
- How does engagement change across time?
Making updates and changes, or launching new campaigns? Understand how customer behavior shifts over time and know whether you’re helping or hurting your engagement.
- How should I be segmenting my audience?
Whether it’s screenflow, button clicks, acquisition source or time of day, break your visitors into statistically significant categories.
Identify your most loyal customers, predict growth rate and keep your visitors coming back.
Traffic is worthless if your customers never come back – or buy from you.
Sofia solves that problem by showing you who’s most likely to leave – and gives you clues as to why that might be.
Get clear answers to
- Are my visitors returning? How often?
Identify your most loyal customers, and understand how they engage with your site.
- Who’s coming back – and who isn’t?
Know the differentiating factors between those who leave and those who stick around for the long-term.
- What channels are creating the most customer loyalty?
Clearly understand where you biggest fans are coming from and how your different campaigns compare.
- Is retention leading to higher conversions?
See how retention is translating into conversions and engagement.
Every customer interaction is captured from the moment they arrive.
Sofia uses machine learning to dig through your data and uncover insights that take most marketers days to find.
Timely, actionable insights are delivered in plain English (along with gorgeous charts, graphs and visuals, too!)
As easy to
Copy. Paste. Done.
Add 2 short code snippets to your site, and Sofia’s ready to go in a minute or less.
<script> var sofia=new Sofia(
Stop crunching numbers.
Start making informed decisions.
Join Sofia's private beta and get
all her powerful marketing insights free for limited time.